We Design Scrollworthy Websites
about the studio
Cartella started inside a growth marketing agency.
For years, we ran campaigns for ecommerce brands and kept hitting the same wall. We could bring the right people to the store, but the store couldn't close the deal.
So we stopped working around the problem and started building the solution. We brought strategy, copywriting, design and development under one roof, and Cartella was born: a studio that builds storefronts with the same thinking that drives the marketing.
Today, we create brand worlds for fashion, beauty, wellness and lifestyle brands who are ready to be taken seriously online.
We Got Tired Of
great Brands Hiding Behind Average Stores
our story
Every texture, word and click matters.
DETAIL
Interactive moments that turn browsers into buyers.
EXPERIENCE
Every brand world starts with a reason to believe.
story
the cartella way
I've spent 16 years in digital marketing so I've seen what's behind the pretty homepages: the drop-offs, the abandoned carts, the beautiful sites that simply don't sell.
I built Cartella to fix that, pairing a strategist's brain with a real love for gorgeous design.
Clients tell me I'm part strategist, part hype woman and part the friend who'll tell you your homepage isn't working. I'll take all three. I'd rather be honest early than watch a brilliant brand hide behind a store that doesn't do it justice.
I'm Maila,
founder &
creative Director
hello,
Rahma finds the words that make people fall for a brand. She digs into your customer, your story and what makes you different, then writes copy that is based around core conversion principles.
conversion Copywriter
Rahma
Jen turns strategy into something you can see and feel. She shapes the colours, textures and layouts that make each brand world instantly recognisable. Her goal is to create and refine all the details.
Web Designer
Jen
Maria turns first conversations into lasting partnerships. She helps brands and agencies find the right way to work with Cartella, matching each goal with the right service. Her focus is making every step feel clear.
Partnerships Manager
Maria
meet our team
lifestyle
wellness
beauty
fashion
We fall for brands the same way their customers do: a product that's genuinely good, a founder who cares a little too much about the details and a story worth telling properly.
If your website feels like it's playing catch-up with the brand you've built, we should talk.